User Experience (UX)
For a successful user approach
You are not sure whether your existing website or digital application is intuitively understandable by your target audience? Or are you still in the creative phase of your digital product and want to know how you can make it as user-friendly as possible?
As experts in UX design, we analyze and optimize your target group's experience when interacting with your digital product. The purpose is to guide users to their desired destination as easily, comfortably and quickly as possible. In doing so, it is essential to understand and consider the needs of your target group in addition to your planned product or service. To do this, we use qualitative and quantitative UX methods and derive concrete requirements for the workflows and functionality of your digital product.
Our UX process
- Our UX process begins with an analysis and understanding of the product, the target group, the context of use, and all other framework conditions surrounding your digital product. We use structured processes to determine personas and use cases and analyze user journeys. The result shows both your product objectives and comprehensive information on the ideas and needs of your target groups. It forms a sound data basis for initial requirements and wireframes.
- The next step is the development and design phase. Here we jointly develop initial ideas and solutions for the concrete design and structure of your digital product. In addition to simple scribbles, we design wireframes and prototypes. The goal is to get and evaluate concrete visualizations at a very early stage. In an iterative process we create a common idea and understanding for the structure and concept of the final product.
- In the final phase, we test these extensively with real users. In various use scenarios, we evaluate whether we meet the previously identified requirements and ideas of the individual target groups. The results and subsequent optimization suggestions are incorporated into wireframes and concepts, so that we can then start with the UI implementation.